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Former PlayStation Exec Joins Stellar Blade Developer Shift Up

Summary

The game industry has recently seen a major executive move. Jerome Benzadon, a veteran global communications professional with 13 years at Sony PlayStation, announced his departure and immediately joined Korean developer Shift Up as Head of Global Communications, overseeing the company's worldwide marketing efforts. Benzadon publicly expressed excitement about his new role, stating his intention to support the global promotion of games from Kim Hyung-tae and Shinji Mikami's teams. He also revealed he has been a fan of Shift Up since the Destiny Child era, showing long-term appreciation for the studio's titles. Shift Up, known for hits like Goddess of Victory: Nikke and Stellar Blade, recently acquired Mikami's Unbound Studio, making this hire a key step in expanding its global influence. However, the announcement quickly sparked controversy and concern among players. Their worry stems primarily from Benzadon's previous work at Sony, where he was involved in content policy or platform strategy decisions, leading some to fear he may influence Shift Up's distinctive art style, especially the bold character designs in Stellar Blade, potentially pushing for „censorship“ to appeal to Western sensibilities. Others argue that bringing in experienced Sony PR talent could help Shift Up professionalize its global distribution and branding, especially as Stellar Blade's PC version and…

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