Don't tell Nvidia: 56% of you are willing to pay over $600 for your next graphics card... and 19% would spend over $1000 😮

Summary

PC Gamer has been tracking graphics card prices for the past twelve months, and after yet another pricing surge last week, a wave of depression has swept through the office. Nvidia GPUs have been hit the hardest, leading to the ludicrous situation where the cheapest RTX 5060 Ti 16 GB is now more expensive than the cheapest RTX 5070. In response, PC Gamer ran a reader survey asking how much people are willing to spend on their next graphics card. The results are shocking: 56% of respondents are willing to pay over $600, and 19% would spend over $1000. This data reveals that despite skyrocketing prices, gamers' budgets are expanding, and many have seemingly accepted that high prices are the new normal. The survey raises important questions about the industry: if consumers accept $600+ price tags, will manufacturers feel emboldened to keep raising flagship GPU prices? Over the past few years, Nvidia and AMD have already pushed flagship pricing to new highs, and this survey seems to confirm that the market's tolerance for expensive cards is growing. For average gamers, this is a worrying trend. The price gap between mid-range and high-end cards is widening, and the fact that an RTX 5060 Ti costs more than an RTX 5070 illustrates just how distorted the current market has become. Whether it's supply chain issues, cryptocurrency mining demand, or AI boom capacity constraints, it's…