Baidu Maps Launches 'Chinese Paladin 3' Voice Pack: Long Kui's Dual Red-Blue Voice Lines

Summary

On August 22, 2026, Baidu Maps announced a collaboration with the classic game IP Chinese Paladin (Xianjian Qixia Zhuan), launching a dual-voice navigation voice pack based on Long Kui, a core character from Chinese Paladin 3. The voice pack is priced at 8 RMB and can be purchased by searching "仙剑奇侠传" in the Baidu Maps app. The highlight is the restoration of Long Kui's two classic personas: the gentle blue Long Kui, suitable for relaxed daily commutes, and the fierce red Long Kui, adding a bold atmosphere to driving. Purchasing either voice pack grants a matching dual-color Long Kui map theme skin. Additionally, two Long Kui-themed 3D navigation car icons are available for 6 RMB each: "Long Kui Flowing Light" with an ethereal style and "Long Kui Crimson Shadow" with a sharp style, replacing the default map car icon for enhanced immersion. This collaboration deeply integrates game characters into daily life scenarios, representing an innovative cross-industry attempt. For Chinese Paladin fans, it offers affordable collectible voice and visual content that enriches travel experiences; for the industry, it demonstrates the potential of combining navigation apps with game IPs to expand user bases and boost brand affinity. Overall, this initiative combines practicality and nostalgic value, making it noteworthy.