Softgames Acquires Funday Games' 19-Title Instant Games Portfolio

Summary

Softgames has acquired the complete portfolio of 19 instant games from Funday Games, marking a significant step in the consolidation of the instant and social gaming market. The portfolio covers puzzle, creative, arcade, and trivia categories, highlighted by Chess Quest, a live social chess game currently available on Facebook Instant Games. Instant games are lightweight, playable immediately without downloads, and have become increasingly popular through social media and mobile ecosystems. By acquiring this portfolio, Softgames aims to broaden its game library, tap into Funday Games' established audience, and solidify its presence in key Western markets. For players, the acquisition could mean improved content curation, ongoing live features, and better support for games they already enjoy. For the industry, it demonstrates how mid-sized studios are being integrated into larger publishers as firms race to secure proven products and user bases. While financial details remain undisclosed, the deal is expected to generate meaningful user acquisition and revenue advantages for Softgames. In the larger context, this move reflects the growing importance of instant gaming as a channel for casual play, and signals intensifying competition—not only among traditional game developers but also among platform tech giants. The acquisition may also prompt similar moves from other publishers…