Lord of Mysteries Team: Only 15% Revenue from iOS, Profit Margin Explodes

Summary

On August 23, the official WeChat account of the game Lord of Mysteries published an article announcing that a 1-fold discount coupon for cosmetics would be added in the version update on September 17. The article explained that this generous promotion was due to several incredible achievements during the game's public launch. The team stated that the 2026 MMO arena has been fiercely competitive, with two super blockbusters failing and dragging market sentiment to a low point. Lord of Mysteries, however, managed a steady if not spectacular victory, stabilizing the MMO sector and boosting confidence for new titles still in development. Emphasizing that surviving is winning for large-scale MMOs in 2026, the team also highlighted that as Kuaishou Gaming's first major title with global publishing potential, Lord of Mysteries achieved commercial success, symbolizing Kuaishou's official entry into the gaming arena. Addressing external doubts, the team pointed to the game ranking first on Apple's download chart for five consecutive days and fifteenth on the revenue chart as proof of commercial viability. They also revealed that iOS revenue accounts for only 15% of total earnings, implying substantial contributions from other platforms and an impressive overall profit margin. The move to offer a steep discount on cosmetics aims to reward players and further boost revenue and player…