SK Hynix Removes All Products from Tmall Flagship Store, Announces Business Termination

Summary

According to Chinese media reports, SK Hynix, a leading global memory chip maker, has taken down all products from its official Tmall flagship store. The store page now displays a notice stating that it plans to voluntarily terminate operations on September 9, 2026, and consumers can no longer find the store through Tmall's internal search. This sudden move has raised concerns among consumers who previously purchased memory modules and SSDs, as they worry about whether products still under warranty will receive official after-sales support after the store closes. As of the time of reporting, another store named SKHY remains operational on Tmall, operated by Tianjin Hailishi Technology Co., Ltd. For gamers, SK Hynix is a key supplier of high-performance memory and solid-state drives widely used in gaming PCs and console storage upgrades. The closure of this flagship store may affect after-sales channels for some players, but whether SK Hynix's global warranty policy still applies remains to be clarified. This incident also signals a strategic adjustment by international storage giants in China's e-commerce channel, which deserves attention.