手游那点事
Original | July Battle: miHoYo Revenue Surges 71%, "Eggy Party" Exceeds 5 Billion Globally, "My Garden World" Monthly Revenue Over 100 Million
Summary
Sensor Tower released the global revenue ranking of Chinese mobile game publishers for July 2026, revealing intense competition among top companies. miHoYo saw a remarkable 71% month-over-month revenue surge, driven by strong performance of its core titles and effective long-term content updates. NetEase's "Eggy Party" surpassed 5 billion in global cumulative revenue, maintaining high user engagement through social gameplay and seasonal events, while expanding overseas. Meanwhile, the new hit "My Garden World" proved its monetization power with monthly revenue exceeding 100 million, attracting a broad audience, especially female players, with its relaxing simulation and decoration mechanics. These results highlight the dynamic landscape of China's mobile gaming industry in the global market. miHoYo's explosive growth contrasts with Eggy Party's steady success, while My Garden World demonstrates how niche differentiation can create opportunities for smaller developers. For players, this means more resources and frequent updates for popular games; for the industry, the coexistence of established giants and emerging hits shows structural opportunities remain, though entry barriers are rising. The rankings not only reflect short-term performance but also underscore the growing importance of content innovation and globalized operations.
Games mentioned
- Open 我的花园世界 timeline · Heat 0
- Open 蛋仔派对 timeline · Heat 0
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