Asus ROG Ally X20 Costs $1,300, And The OLED Screen Better Be Worth It

Summary

Nearly a year after launch, the Asus ROG Ally is getting an upgraded model called the X20, along with a significant price increase. First revealed earlier this year as part of a bundle with XR glasses, Asus has now opened preorders for the handheld gaming PC, with prices starting at an eye-watering $1,300 from the official Asus online store and Best Buy. The most notable improvement over the original ROG Ally is the OLED screen, which appears to be a major factor behind the high price. The X20 may also feature upgraded hardware such as a better processor, more storage, or improved battery life. For players, this price tag approaches that of high-end gaming PCs or next-gen consoles, raising questions about the value proposition. With the handheld market becoming increasingly competitive—Steam Deck and Nintendo Switch offer lower-cost alternatives—Asus seems to be aiming for a premium niche with superior display and performance. This move indicates that the handheld PC segment is diversifying, as vendors test willingness to pay for advanced screens and hardware. However, whether consumers will accept this price remains uncertain. Players must weigh the benefits of portability and OLED quality against the hefty cost, especially since the original Ally already runs a vast library of PC games. Overall, the ROG Ally X20 pushes high-end handhelds to a new level, but its $1,300 price…