Apple's First Foldable iPhone Not Even Out Yet, Deemed Too Expensive! 75% of US Adults Not Interested

Summary

Apple's first foldable iPhone, the iPhone Ultra, is set to launch this September, but a new survey suggests most U.S. consumers are not interested in buying it. CNET commissioned YouGov to conduct an online survey from August 13 to 17, with 2,605 American adults. The results show that 75% of respondents have no interest in purchasing a foldable iPhone, while only about a quarter expressed willingness to buy. By generation, baby boomers (born 1946-1964) have the highest disinterest rate at 83%, followed by Gen X (1965-1980) at 77%. Even among younger groups, 69% of Gen Z (1997-2012) and 68% of millennials (1981-1996) said they would not consider buying one. The findings highlight the challenges Apple faces with its foldable device, despite its strong brand appeal. Industry observers believe the likely high price tag and concerns about foldable screen durability and app ecosystem may deter mainstream consumers. For Apple, the foldable iPhone is a key part of its strategy to cement its high-end market position and drive upgrade demand, but if consumers remain skeptical, sales could disappoint. The survey also has implications for the smartphone industry and the supply chain, affecting forecasts for foldable display adoption. For the gaming sector, the acceptance of foldable phones could impact how mobile games are optimized for different screen shapes, but with most consumers…