KRAFTON Shares Global IP Vision at gamescom 2026

Summary

At gamescom 2026, KRAFTON hosted its third consecutive KRAFTON Media Day for global media, sharing its vision for building sustainable global IPs. The event, held on August 26 at Koelnmesse, featured five new titles with distinct styles and genres: NO LAW, Project ZETA, Age Twisters, TARAE: The Unbound, and PUBG: DED.NET. KRAFTON presented each game's development background and core gameplay, highlighting a diverse publishing strategy that ranges from challenging traditional game genres to collaborating with creative studios and reinterpreting existing IPs. Taeseok, KRAFTON's global publishing head and PUBG IP lead, opened the event by emphasizing the company's commitment to growing IPs alongside players. The announcement signals KRAFTON's aggressive push into global markets, leveraging gamescom's international stage to expand brand influence. For players, this means a broader portfolio of gaming experiences, from unconventional mechanics to fresh takes on beloved franchises. For the industry, it showcases how a major publisher balances commercial ambition with creative innovation, potentially setting new benchmarks for IP development. KRAFTON's approach—combining original projects, external partnerships, and IP evolution—reflects a forward-thinking strategy that could reshape how global publishers connect with audiences. Overall, the media day underscored KRAFTON's ambition…