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KRAFTON Shares Global IP Vision at Gamescom 2026
Summary
At Gamescom 2026, the world's largest gaming expo held in Cologne, Germany, KRAFTON hosted its third consecutive annual 'KRAFTON Media Day' for global media, unveiling its vision for building sustainable global IPs. The event took place on the 26th at the Koelnmesse exhibition center, where KRAFTON presented five new titles spanning diverse genres and styles: NO LAW, Project ZETA, Age Twisters, TARAE: The Unbound, and PUBG: DED.NET. The company detailed each game's development background and core gameplay, highlighting a strategy that ranges from challenging traditional genre conventions to collaborating with uniquely creative studios and reinterpreting existing IPs in fresh ways. This approach underscores KRAFTON's commitment to exploring new forms of game entertainment and connecting players worldwide. Taeseok, KRAFTON's global publishing lead and PUBG IP head, opened the event by emphasizing a global IP strategy that grows alongside players. The showcase not only demonstrated KRAFTON's expanding product portfolio but also signaled its transformation from a single-game company into a global IP holder. For players, this promises more innovative gameplay and cross-genre experiences. For the industry, KRAFTON's global collaboration model and IP expansion path could serve as a benchmark. As further details of these new titles emerge, KRAFTON's trajectory in 2026 and beyond…