69 Yuan! The Only Apple Product to Drop in Price, Second-Gen Polishing Cloth Feels Softer

Summary

Apple has recently launched a new generation of polishing cloth, priced at 69 yuan, down from 145 yuan for the original 2021 version, a price cut of more than half. Early reviewers who ordered the cloth immediately say it feels softer than the previous model, with similar dimensions. According to Apple, the new cloth uses the same high-quality microfiber material, is gentle and won't wear down screen coatings, and is compatible with iPhone, iPad, Mac, Apple Watch, Studio Display, and other Apple devices. The original polishing cloth became an internet meme in 2021 for its high price of 145 yuan, earning the nickname 'most expensive rag.' Now the second generation has seen a significant price reduction, making it a notable exception in Apple's usually stable pricing structure. While still more expensive than generic cleaning cloths, the drop reflects a shift in Apple's accessory pricing strategy. For gamers who use Apple devices, keeping screens and console surfaces clean is essential, and this price cut may encourage more users to try the official cleaning solution. It also intensifies competition in the third-party accessory market, as consumers weigh the value of Apple's brand and material quality against cheaper alternatives.