GTA Is Like Barbie, Take-Two Boss Says

Summary

Rockstar's Grand Theft Auto 6 is one of the most-anticipated game releases ever, and despite the enormous hype, Rockstar and owner Take-Two are going to market the game aggressively. Why does the game even need a marketing push? According to Take-Two boss Strauss Zelnick, just because a franchise is popular and well known, that doesn't mean the company…