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ByteDance's First AI Game 'Bu Wen Fan Chen' Producer Interview: How AI Video and NPC Chat Created Unexpected Experiences

2026-11-05

Summary

This podcast episode features producer Xinjie of 'Bu Wen Fan Chen,' ByteDance's first AI game, discussing the attempts behind using AI video to present a cultivation world and allowing players to chat freely with NPCs. Originally meant to supplement interaction, the chat feature became a key source of praise after launch: players tried to persuade favored characters, mocked NPCs after stealing, and even wanted to bring mortals along in cultivation. The episode also covers the contrast between internal testing and real player feedback, whether chat should be a mandatory task or a spontaneous outlet, and production adventures: turning linear video into a playable RPG, relying on AI and agents for large-scale content production, and what teams can accumulate as models upgrade every few months. Finally, starting from the 'price of a milk tea' pricing, it explores the business model AI games are still seeking. The interview reveals new approaches in interaction design and content production for AI games, and how player behavior feeds back into product direction, offering reference value for developers and players interested in the fusion of AI and gaming.

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ByteDance's First AI Game 'Bu Wen Fan Chen' Producer Interview: How AI Video and NPC Chat Created Unexpected Experiences

Summary

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