Eurogamer

卡普空如何让《怪物猎人：荒野》销量超越《世界》：慷慨试玩、大型扩展与“定价措施”

Summary

Capcom最新财报显示，《怪物猎人：荒野》依然被定位为公司的核心产品，但目前的销售表现却未达预期。游戏发售初期遭遇了性能优化问题和终局内容延后，导致玩家热情受挫，甚至2021年推出的《怪物猎人：崛起》在去年底的单月销量都超过了这款旗舰新作。为改变局面，Capcom正酝酿一系列促销与运营手段：一方面将提供内容丰富的免费试玩版，吸引新玩家体验；另一方面则规划大规模付费扩展内容，以增强游戏深度；同时还考虑包括价格调整在内的“定价措施”，通过更灵活的销售策略扩大用户基数。这些举动表明，Capcom希望借助短期让利与长期内容更新，推动《荒野》的累计销量追上并超越《怪物猎人：世界》。对于玩家而言，未来可能迎来更实惠的入手机会和更充实的后续内容；从行业视角看，这也反映了大型IP在口碑与商业未达预期时，如何通过组合拳进行补救，值得关注。

Steam PlayStation Xbox 主机

Games mentioned

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