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7月手游市场收入66亿美元，《王者荣耀》领跑玩家支出
Summary
Sensor Tower最新报告显示，2026年7月全球手游玩家在App Store和Google Play上的消费支出达到66亿美元，环比增长近8%。其中，《王者荣耀》成为全球收入最高的手游，而《Roblox》则领跑全球下载榜。这一数据反映出移动游戏市场在夏季持续强劲的表现，头部产品依然保持着强大的吸金能力，同时休闲与创意类游戏在下载量上占据优势。对于玩家而言，热门游戏的持续运营和内容更新是消费增长的主要驱动力；对于行业而言，这一增长趋势表明移动端仍是游戏产业的重要增长极，厂商在暑期档的营销和活动投入获得了显著回报。报告还指出，不同市场的消费习惯差异明显，亚洲市场在重度竞技类游戏上贡献突出，而欧美市场则更青睐沙盒和社交类产品，这为全球发行策略提供了参考。
Games mentioned
- Open Roblox timeline · Heat 0
- Open 王者荣耀 timeline · Heat 0
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