YouTube gaming creators "command 23% higher deal rates than Twitch"

资讯摘要

Kyle Dulay is the co-founder of Collabstr. If you ask most gaming marketers where the creators are, the answer will probably be Twitch. It is the reflex response, and on live viewership, it's defensible. But viewership is not a rate card, and an allocation built on watch hours is an allocation built on the wrong measure. ... [ MORE ]