游戏陀螺

NetEase Q2: Game Revenue Hits 25 Billion Yuan, New Titles Enter Intensive Testing

Summary

On August 20, NetEase released its Q2 2026 earnings report. The company posted net revenue of RMB 30.1 billion (USD 4.4 billion), up 7.9% year-over-year, with net profit attributable to shareholders of RMB 7 billion. Game and related value-added services generated RMB 25 billion in net revenue, a 9.7% increase, becoming the primary growth driver. Established titles such as Fantasy Westward Journey and Where Winds Meet contributed the bulk of the growth, while upcoming games including "Gui Ying Cang Feng" and "Wu Hai Zhi Xia" have entered intensive testing, signaling a strong pipeline for the next phase. Notably, total operating expenses were RMB 9.1 billion, up only 1.5% year-over-year, with R&D spending as the main incremental cost and marketing expenses seeing limited growth. This suggests that NetEase's game business is growing through content iteration rather than heavy user acquisition, indicating high operational efficiency. For the industry, NetEase's dual-track strategy of long-term live operations and new title testing not only stabilizes its existing portfolio but also strengthens future competitiveness. For players, the intensive testing of multiple new titles means more high-quality options ahead, while continued R&D investment could bring more innovative gameplay. Overall, the report reflects NetEase's robust profitability and ample growth reserves, sending a…

手游 Steam

Games mentioned

Related on-site stories

  1. RPG 手游四大细分品类详解，梦幻西游回合制 MMORPG 体验全拆解

    随着国内手游市场的成熟发展，RPG 作为覆盖题材广泛、玩法形态多元的核心品类，涌现出大量不同定位的作品。玩家对于 RPG 手游的选择逻辑也在发生变化，从过去的短期尝鲜、追逐新品，逐步转向重视长期体验、内容沉淀与社群价值。对于希望找到一款能…

    游侠网
  2. 前《梦幻西游》端游主策获得投资！袁菁未参与，但有莉莉丝

    题图 |《梦幻西游》 作者 | 落日飞车 游戏新知获悉，前《梦幻西游》端游主策戴彦祺的创业公司，获得了 莉莉丝 与另一位资方的投资。 此前游戏新知报道了戴彦祺离职创业一事，他于今年5月与网易前同事「孙沁滢」共同创办了广州肥啾科技。当时，戴…

    游戏新知
  3. 7月197款游戏版号下发，《梦幻西游：再续前缘》《影之刃零》在列

    7月23日，国家新闻出版署发布7月新一批游戏版号，共计197款，其中国产193款、进口4款。截至7月，2026年过审游戏版号总数已达1147款，包括1110款国产和37款进口游戏。本批次版号中，知名厂商及产品包括网易《梦幻西游：再续前缘》…

    游戏陀螺
  4. Where Winds Meet Surpasses 100 Million Players Worldwide, Hidden Mountain Chapter 3 Arrives September 16

    NetEase Games and Everstone Studio have announced that their open-world Wuxia ARPG Where Winds Meet has surpassed 100 m…

    PocketGamer.biz
  5. NetEase's Martial Arts Game 'Where Winds Meet' Surpasses 100 Million Players

    On August 28, NetEase's open-world martial arts game Where Winds Meet announced that its global player base has surpass…

    电玩巴士
  6. NetEase's 'Where Winds Meet' Surpasses 100 Million Players! A Wave of Rewards Unveiled

    "Where Winds Meet" is a martial arts action RPG developed by Everstone Studio under NetEase. Set during the turbulent t…

    游民星空

Read original