Pure Xbox

Analysis Firm Shares Sales Estimates for Gears of War: E-Day

Summary

According to purexbox.com, analytics firm Alinea Analytics has shared its sales estimates for Gears of War: E-Day a few days after launch. The firm estimates the game has sold around 230,000 copies so far, with 168,000 of those coming through Steam. However, Xbox reportedly accounts for 75% of revenue versus Steam's 25%. This revenue split is largely driven by Xbox Game Pass: of the 1.7 million Xbox fans who have played the game via Game Pass, 722,000 also purchased the Premium Upgrade priced at £30 / $30. It's important to note that these figures are estimates from an analytics firm, not official sales data. For players, this highlights how Game Pass can significantly shape a game's revenue structure. For the industry, it offers a fresh case study on monetization through subscription services and premium upgrades.

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